At Your Own Pace

Artist profile research and guidance meeting your needs

  • 90 minutes of one-on-one sessions (split into 3 x 30min)

  • Exclusive access to resources and music industry insights

  • Ongoing support via email and Discord

  • You decide your pace

Alma Ernst is a music industry professional with over 30 years experience as a booking agent, artist manager, promoter, and label owner. She's worked with Daft Punk, Matthew Herbert, Âme, Moodyman, Daniel Bell, Theo Parrish, Todd Terje, Robert Henke, Kink, DJ Deep, Perel, Metro Area, Kenny Larkin, Joe Claussel, and many more.

The Rent An Agent format is intended for emerging artists.  Whether you have an agent or not, you are looking for some industry insights, tailored guidance on how to take your career to the next step.

Your profile will be analysed based on a series of questions you receive before the first session, in order to give you the most insightful and impactful guidance. When you are ready, you can book your first session, and the whole programme is at your own pace; you can book a session ahead of an important event for guidance or when you feel like you need some extra support. 

 Furthermore you will;

  • Gain insight on how to position yourself as an artist
  • Learn how to best communicate/pitch yourself with key industry people 
  • Receive direct feedback to your situation 
  • Get connected with people in Alma’s network that match
  • Get access to exclusive opportunities 
  • Have ongoing email communication and support from Alma between the 3 video sessions
  • Join a tight-knit Discord community where Alma shares exclusive resources and music industry insights 
  • Access to real life opportunities and communities


1:1 Personal Guidance

Choose your payment option below

  • €792,00

    Prices incl. 20% VAT

    BOOK NOW
  • 6 x €136,00

    Split into 6 monthly payments

    BOOK NOW
  • 3 x €270,00

    Split into 3 monthly payments

    BOOK NOW
5 star rating

Mentorship & More

Mars Mason

Alma's online mentorship course offers insight, information, education, connection to global community and beyond. I would highly recommend this program if y...

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Alma's online mentorship course offers insight, information, education, connection to global community and beyond. I would highly recommend this program if you are seeking to learn more about the workings of the industry from seasoned professionals of many points of experience.

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5 star rating

Alma Ernst Online Mentorship Review

Niki Sadeki

If you're a DJ looking to up your game in the world of bookings, then look no further than Alma Ernst's Online Mentorship course on Booking Strategy & Ma...

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If you're a DJ looking to up your game in the world of bookings, then look no further than Alma Ernst's Online Mentorship course on Booking Strategy & Management for DJs! This course is an absolute game-changer for any aspiring or established DJ, providing practical, actionable advice on how to improve your bookings and build your career in the music industry. Alma Ernst is a seasoned industry professional with years of experience working with DJs of all levels, and her expertise shines through in every aspect of this course. From the comprehensive curriculum to the engaging and informative video lectures, everything about this course is designed to help you take your career to the next level. The Booking Strategy & Management for DJs course covers everything from creating a strong brand and marketing yourself effectively, to negotiating contracts and dealing with agents and promoters. It's a holistic approach that takes into account all the different factors that go into building a successful career as a DJ, and Alma's experience, insights and guidance are invaluable. Overall, I would highly recommend Alma Ernst's Online Mentorship course to any DJ looking to improve their bookings and build their career. It's a truly exceptional resource, and I have no doubt that it will help you achieve your goals and take your music to the next level!

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5 star rating

Out of my home studio into the world

Jesus Baez

Alma's as a mentor inspires one to keep looking, keep believing in one's music and also be confident that you can have a living out of your music career. I'v...

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Alma's as a mentor inspires one to keep looking, keep believing in one's music and also be confident that you can have a living out of your music career. I've been eager to get out of my room and due to the lack of opportunities I was giving up, but now, not only with all the knowledge Alma shared which was pure gold I've connected with the other students and trying to build a community out of this mentorship. 10/10

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5 star rating

Super helpful course!

Sam Smith

I felt Alma’s approach to this course was really helpful and inspiring. She listened to all of our individual situations and tailored the sessions to what sh...

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I felt Alma’s approach to this course was really helpful and inspiring. She listened to all of our individual situations and tailored the sessions to what she believed would be most most helpful for all of us. I honestly felt a great humility and genuine desire to help from Alma.

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5 star rating

Interesting look into European booking agency.

Peter Kazimierski

The best thing about this mentorship is the feeling that you have just joined a community of people that are still there "doing it" after 30 + years. What th...

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The best thing about this mentorship is the feeling that you have just joined a community of people that are still there "doing it" after 30 + years. What that means is that you're actually interacting with professionals and not some random youtuber or influencer who spits out random bullshit. Any question you ask will be answered. You will be listened to and the advice will be given. Alma is very caring and she wants you to be successful in whatever path of the electronic music industry you want to follow. Bringing a world class artist every week for interviews was a cherry on top. I never thought I would get to talk to Ame, Ian Pooley and a plethora of other top tier electronic music artists. You will make forever friends with class participants. Let that sink in... Now, the so-so aspects of the course itself. First thing that can be improved is scheduling and reminders. I think it would be helpful to have some sort of automated system that sends notification/emails at least 3 times before the session. 2 days , 1 day and 6 hrs before the start of the class would be ideal. Participants are from all over the world in different time zones with busy lives. One email a few hrs before the session won't do. Although I guess when you go to school no one sends you notifications., so maybe that's on me. Secondly, depending on the individual, you might like or think it's a waste of time as some classes felt a bit "unstructured" and  "off the script" with less useful information but more of a storytelling. At times it would work but if you're here strictly for a structured knowledge transfer it might not be for you. It does feel like you're hanging out with friends listening to stories. Might or might not be your vibe. Lastly I know Alma was short handed on the help, but some support emails were answered with a big delay. I missed few classes (totally on me - life you know) but needed a recording of the session before the next one so I can catch up. And sometimes I wouldnt get it or maybe get it after the next session. I think this could be easily fixed if all the sessions were available to us in our web accounts. After the course you will be a part of the community via discord and or telegram. Alma tries to check-in weekly and provides useful information, and we all try to keep it alive. We share music, information etc. This is a really big plus and I doubt you get that anywhere else. I know Alma's team works on making this mentorship better and better with every next one and I'm pretty sure they will work out the little kinks mentioned. I still give it 5 stars and would recommend it to anyone who wants to learn about the electronic music industry behind the scenes. I wanted to use this review opportunity and again thank Alma and the whole crew for their time and for making this happen. I thought the price was great and definitely worth the investment. I might even take it one more time as I hear that there are always different guest speakers for every new course!

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5 star rating

Alma Ernst's Online Mentorship Is A Game Changer!

Danny Ho

As an aspiring artist manger taking Alma's course is helping to make my dreams a reality! The knowledge and understand that Alma has of the music industry is...

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As an aspiring artist manger taking Alma's course is helping to make my dreams a reality! The knowledge and understand that Alma has of the music industry is on a much deeper level than expected and her methodology of teaching is real and honest. Being around her for a little over a month has given me a new way of thinking about the artists I've developing and ways to help navigate their journey. Without giving too much away this course is as much mindset as it technical ways to improve. Being successful in the music industry is easy to learn yet takes many years to master. Spending time on this course was one of my best investments and excited for what is to come.

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5 star rating

Deep dive into Alma Ernst's wisdom

Konstantin Lackner

The class with Alma has been amazing! She was sharing her industry wisdom, always considering our individual paths, incorporating them into the sessions, as ...

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The class with Alma has been amazing! She was sharing her industry wisdom, always considering our individual paths, incorporating them into the sessions, as well as being available for one-on-one questions throughout the week, I loved that! It's been great that this class created the sense of a community & of supporting each other... that's what I like to call rock'n'roll 💛🤘🏻

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5 star rating

Alma Ernst Mentorship

Johannes Kompa

From the first talk when we get to know each other to the last follow up session: 5 stars! Alma is an amazing person, very empathic and I'm very grateful for...

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From the first talk when we get to know each other to the last follow up session: 5 stars! Alma is an amazing person, very empathic and I'm very grateful for everything I've learned within the last months. I love how she managed it to create a community feeling in the group, we had amazing guests and a loooot of industry insights. Too bad it is over. I would recommend it every artist and dj who is ready to learn more about the music industry. A BIG THANK YOU! <3

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5 star rating

The mentorship program assisted me in becoming more profe...

Nazlı Akgün

The mentorship program assisted me in becoming more professional and understanding the business and career! Having so many different guests from various fiel...

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The mentorship program assisted me in becoming more professional and understanding the business and career! Having so many different guests from various fields of expertise and sharing their knowledge with our personal questions we've had just helped reshape ideas, gain a different perspective on the artist persona, overcome the challenges we face with career choices, and business relations. Not only that, but her personal interest, assistance, and extra time invested in it have resulted in an exchanging community.

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