Limited to 35 Participants

Course starts 8th November 2022

  • 12 x 1,5 hours group sessions taking place every Tuesday & Thursday

  • Interactive live video format, including presentations, exercises and industry speakers every session

  • Exploring a different topics and guiding you through the common and unique challenges faced by electronic artists today

  • Every session concludes with a Q&A and opportunity for participation

  • Access to our community, with exclusive materials all year round *

Alma Ernst is a music industry professional with over 30 years experience as a booking agent, artist manager, promoter, and label owner. She's worked with Daft Punk, Matthew Herbert, Âme, Moodyman, Daniel Bell, Theo Parrish, Todd Terje, Robert Henke, Kink, DJ Deep, Perel, Metro Area, Kenny Larkin, Joe Claussel, and many more.

In this masterclass Alma will guide you through the common and unique challenges faced by electronic artists today including career choices, contracting, logistics, networking, and business relations. 

This course is for upcoming artists getting a foothold in the music industry as well as artists who would like to understand the value their agency or manager could (and should) be providing.

5 star rating

Alma Ernst's Online Mentorship Is A Game Changer!

Danny Ho

As an aspiring artist manger taking Alma's course is helping to make my dreams a reality! The knowledge and understand that Alma has of the music industry is...

Read More

As an aspiring artist manger taking Alma's course is helping to make my dreams a reality! The knowledge and understand that Alma has of the music industry is on a much deeper level than expected and her methodology of teaching is real and honest. Being around her for a little over a month has given me a new way of thinking about the artists I've developing and ways to help navigate their journey. Without giving too much away this course is as much mindset as it technical ways to improve. Being successful in the music industry is easy to learn yet takes many years to master. Spending time on this course was one of my best investments and excited for what is to come.

Read Less
5 star rating

Super helpful course!

Sam Smith

I felt Alma’s approach to this course was really helpful and inspiring. She listened to all of our individual situations and tailored the sessions to what sh...

Read More

I felt Alma’s approach to this course was really helpful and inspiring. She listened to all of our individual situations and tailored the sessions to what she believed would be most most helpful for all of us. I honestly felt a great humility and genuine desire to help from Alma.

Read Less
5 star rating

Deep dive into Alma Ernst's wisdom

Konstantin Lackner

The class with Alma has been amazing! She was sharing her industry wisdom, always considering our individual paths, incorporating them into the sessions, as ...

Read More

The class with Alma has been amazing! She was sharing her industry wisdom, always considering our individual paths, incorporating them into the sessions, as well as being available for one-on-one questions throughout the week, I loved that! It's been great that this class created the sense of a community & of supporting each other... that's what I like to call rock'n'roll 💛🤘🏻

Read Less
5 star rating

Out of my home studio into the world

Jesus Baez

Alma's as a mentor inspires one to keep looking, keep believing in one's music and also be confident that you can have a living out of your music career. I'v...

Read More

Alma's as a mentor inspires one to keep looking, keep believing in one's music and also be confident that you can have a living out of your music career. I've been eager to get out of my room and due to the lack of opportunities I was giving up, but now, not only with all the knowledge Alma shared which was pure gold I've connected with the other students and trying to build a community out of this mentorship. 10/10

Read Less

Mentorship Schedule

From 6th September, every Tuesday & Thursday

  • 1

    Session 1 - Introduction

    • Introduction - Group Session - 8th November 2022 ; 18h CET

      Fr Meet your instructor Alma. In your first session you'll get to know her background in the music industry and take a first look at how her expertise can help to advance your music career. She will also get to know you better and understand your current status as an Artist.




      • Introduction
      • Present yourself
      • Meet your class
  • 2

    Session 2 - Career Planning

    • Artist DNA - Group Session - 10th November 2022 ; 18h CET

      Learn to place yourself within the music ecosystem around you, create your own artist DNA and mind-map your career based on your current activities and other artists in the industry whose path you look up to.




      • Create your artist DNA
      • Mindmap your career
  • 3

    Session 3 - Your Value On The Market

    • Your Value - Group Session - 15th November 2022 ; 18h CET

      Success in the music industry requires a pragmatic approach to creativity. Learn how to estimate your value, what to consider when approaching an agency, and how best to utilise social media and your creative output.




      • Learn how to estimate your value on the market
      • What to consider when approaching an agency
      • How best to utilise social media and your creative output
  • 4

    Session 4 - Promoters

    • Promoters- Group Session - 17th November 2022 ; 18h CET

      Understand the role of a promoter, what they are looking for when considering artists, what their day-to-day looks like, and best practices.




      • A day in the life of a promoter
      • A day in the life of a booker
      • How to approach an promoter/festival booked
      • How to stand out
  • 5

    Session 5 - Logistics & Advancing

    • Logistics - Group Session - 22nd November 2022 - 18h CET

      Being prepared to pitch yourself and present yourself, having a press kit ready.




      • Tech Rider
      • EPK
      • Press Text
      • Footage
  • 6

    Session 6 - Pitching

    • Pitching - Group Session - 24th November 2022; 18h CET

      The timing of your releases is important, you will learn how to time and manage your releases in the most supportive way towards your bookings and career.




      • Timing of your Releases
      • When to pitch
      • Festivals
  • 7

    Session 7 - Agencies

    • Agencies - Group Session - 29th November 2022; 18h CET

      Agencies




      • Researching agencies
      • Finding the agency that is best fit for you
      • How to pitch yourself to a new agency
  • 8

    Session 8 - Releases

    • Releases - Group Session - 1st December 2022; 18h CET

      Labels.




      • DYI distribution
      • Digital distribution
      • Bandcamp
  • 9

    Session 9 - Creating Opportunities

    • Creating Opportunities - Group Session - 6th December 2022; 18h CET

      Create opportunities




      • Creating a mix
      • Pitching a mix
  • 10

    Session 10 - Booking Protocols and Procedures

    • Booking Protocols - Group Sessions - 8th December 2022; 18h CET

      Booking procedures




      • Different deal structures (landed vs on top)
      • Finding the right territory
      • Administrating your bookings
      • Working with your agent
  • 11

    Session 11 - Performance

    • Performance - Group Session -13th December 2022; 18h CET

      Day Of Performance




      • Before, during and after the perfomance
      • How to deal with obstacles
      • Logistics, travel etiquette
      • Many real life case scenarios and anecdotes
  • 12

    Session 12 - Artist Guest Speaker

    • Artist Guest speaker - Group Session - 15th Deember 2022; 18h CET

      Talk with an artist / special guest talk




      • Speak to an established touring artist
      • Hear their experiences directly from them
      • Ask your questions directly to them


Wednesdays from September 22nd

4 Group Sessions / 18:00h CET

  • €300,00

    Regular Price

    BOOK NOW
  • 3 x €105,00

    Split into 3x monthly payments

    BOOK NOW
  • 2 x €155,00

    Split into 2x monthly payments

    BOOK NOW