Limited to 35 Participants

Course starts 6th September 2022

  • 12 x 1,5 hours group sessions taking place every Tuesday & Thursday

  • Interactive live video format, including presentations, exercises and real-life cases

  • Exploring a different topics and guiding you through the common and unique challenges faced by electronic artists today

  • Every session concludes with a Q&A and opportunity for participation

  • Access to our community, with exclusive materials all year round *

Alma Ernst is a music industry professional with over 30 years experience as a booking agent, artist manager, promoter, and label owner. She's worked with Daft Punk, Matthew Herbert, Âme, Moodyman, Daniel Bell, Theo Parrish, Todd Terje, Robert Henke, Kink, DJ Deep, Perel, Metro Area, Kenny Larkin, Joe Claussel, and many more.

In this masterclass Alma will guide you through the common and unique challenges faced by electronic artists today including career choices, contracting, logistics, networking, and business relations. 

This course is for upcoming artists getting a foothold in the music industry as well as artists who would like to understand the value their agency or manager could (and should) be providing.

5 star rating

Alma Ernst's Online Mentorship Is A Game Changer!

Danny Ho

As an aspiring artist manger taking Alma's course is helping to make my dreams a reality! The knowledge and understand that Alma has of the music industry is...

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As an aspiring artist manger taking Alma's course is helping to make my dreams a reality! The knowledge and understand that Alma has of the music industry is on a much deeper level than expected and her methodology of teaching is real and honest. Being around her for a little over a month has given me a new way of thinking about the artists I've developing and ways to help navigate their journey. Without giving too much away this course is as much mindset as it technical ways to improve. Being successful in the music industry is easy to learn yet takes many years to master. Spending time on this course was one of my best investments and excited for what is to come.

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5 star rating

Super helpful course!

Sam Smith

I felt Alma’s approach to this course was really helpful and inspiring. She listened to all of our individual situations and tailored the sessions to what sh...

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I felt Alma’s approach to this course was really helpful and inspiring. She listened to all of our individual situations and tailored the sessions to what she believed would be most most helpful for all of us. I honestly felt a great humility and genuine desire to help from Alma.

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5 star rating

Deep dive into Alma Ernst's wisdom

Konstantin Lackner

The class with Alma has been amazing! She was sharing her industry wisdom, always considering our individual paths, incorporating them into the sessions, as ...

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The class with Alma has been amazing! She was sharing her industry wisdom, always considering our individual paths, incorporating them into the sessions, as well as being available for one-on-one questions throughout the week, I loved that! It's been great that this class created the sense of a community & of supporting each other... that's what I like to call rock'n'roll 💛🤘🏻

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5 star rating

Out of my home studio into the world

Jesus Baez

Alma's as a mentor inspires one to keep looking, keep believing in one's music and also be confident that you can have a living out of your music career. I'v...

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Alma's as a mentor inspires one to keep looking, keep believing in one's music and also be confident that you can have a living out of your music career. I've been eager to get out of my room and due to the lack of opportunities I was giving up, but now, not only with all the knowledge Alma shared which was pure gold I've connected with the other students and trying to build a community out of this mentorship. 10/10

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Mentorship Schedule

From 6th September, every Tuesday & Thursday

  • 1

    Session 1 - Introduction

    • Introduction - Group Session - 6th September 2022 ; 18h CET

  • 2

    Session 2 - Career Planning

    • Artist DNA - Group Session - 8th September 2022 ; 18h CET

  • 3

    Session 3 - Your Value On The Market

    • Your Value - Group Session - 13th September 2022 ; 18h CET

  • 4

    Session 4 - Promoters

    • Promoters- Group Session - 15th September 2022 ; 18h CET

  • 5

    Session 5 - Logistics & Advancing

    • Logistics - Group Session - 20th September 2022 - 18h CET

  • 6

    Session 6 - Pitching

    • Pitching - Group Session - 22nd September 2022; 18h CET

  • 7

    Session 7 - Agencies

    • Agencies - Group Session - 27th September 2022; 18h CET

  • 8

    Session 8 - Releases

    • Releases - Group Session - 29th September 2022; 18h CET

  • 9

    Session 9 - Creating Opportunities

    • Creating Opportunities - Group Session - 4th October 2022; 18h CET

  • 10

    Session 10 - Booking Protocols and Procedures

    • Booking Protocols - Group Sessions - 6th October 2022; 18h CET

  • 11

    Session 11 - Performance

    • Performance - Group Session -11th October 2022; 18h CET

  • 12

    Session 12 - Artist Guest Speaker

    • Artist Guest speaker - Group Session - 13th October 2022; 18h CET



Wednesdays from September 22nd

4 Group Sessions / 18:00h CET

  • €300,00

    Regular Price

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  • 3 x €105,00

    Split into 3x monthly payments

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  • 2 x €155,00

    Split into 2x monthly payments

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